According to a new report published by Persistence Market Research, “Global Market Study on Baby Diaper: Industry Analysis and Forecast 2016-2024”, the global baby diaper market is estimated to value $49 billion at the end of 2016. The market is projected to expand at a CAGR of 4.1% over the forecast period to reach the value of $70.4 billion at the end of 2024. In terms of volume, the global baby diaper market is projected to register a CAGR of 3.5% over the forecast period, having accounted for 379,907 units at the end of 2015.

Growing technological innovations, use of improved raw materials, and increasing promotional campaigns and advertising of brands are major factors expected to drive the global baby diaper market. Rising income levels and increased spending on personal hygiene products, along with growing birth rates in developing countries are expected to fuel demand for baby diapers in the global market. The steady growing demand for baby diapers can be credited to rising hygiene levels and lower risk of skin damage. On the other hand, slow degradation rate of baby diapers and presence of dioxin, a highly toxic by-product of the paper-bleaching process are major restraints in the global market.

In terms of product type, the global market is segmented as cloth, disposable, training nappy, swim suit, and others. The disposable diapers segment is the fastest growing segment, accounting for almost 49% volume share of baby diapers consumed owing to easy availability of improved raw materials and ease of use.

In terms of diaper type, the market is segmented as tape style and pant style. The tape style segment is the leading segment owing to ease of use and wide availability across the globe. Pant style segment is slowly catching and hence is expected to register positive growth through the forecast period. In terms of distribution channel, the global market is segmented as supermarket/hypermarket, convenience store, retail store, specialty store, and internet selling.

In terms of region, the global market is segmented as North America, Latin America, Europe, Asia Pacific, and Middle East and Africa. Asia Pacific is the leading segment with the majority share in the global market, accounting for 42.5% share in 2015. The market is projected to expand at a CAGR of 6% in terms of revenue through the forecast period. The regional market accounted for 41% volume share in 2015. North America cloth diaper segment market share is anticipated to reduce from 11.2% in 2015 to reach 10.8% at the end of 2024 owing to availability of more efficient baby diaper products in the region. Europe accounted for 49.4% revenue share in the global market for disposable baby diaper segment in 2015. The rising number of private labels and growing focus on raw material suppliers to develop eco-friendly products is fueling the Europe market.